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Producers samples to use on set. three, when it comes to social media, be strategic. don t be cavalier about what you post. tie your social updates to your marketing initiatives and develop a plan for responding to your followers. four, have your photo taken by a professional or a friend with a good eye. you ll be able to use your new pictures on your website, marketing materials and any stories that may be written about you. five, don t rush to the traditional media. it can be tempting to send out a press release on the day you launch, but don t do it. it s better to launch in beta, to iron out all of the kinks before going to the news outlets. we hear a lot about the importance of diversity but our next guest is here to explain how inclusion is important. bonnie st. john is the first african-american to win medals in downhill skiing. she is a leadership consultant and ceo of the blue circle ....
She s an author. it s so good to see you, bonnie. thank you. it s great to be here. the reason you re here is because i saw you speak and i was so inspired by you that i called my team here and said book her. she s fantastic. so i m happy to share your wisdom with our audience. i have had my own company, too, for 20 years. i know. let s talk about inclusion. it s one thing to get a diverse set of employees but inclusion is making sure they succeed. most big companies thing of diversity and inclusion. so the inclusion is are they thriving? are they coming to work and thinking they can make a contribution. are they getting sponsors, mentors, promogs. otherwise you have a mix of people but they re not thriving. they re going to leave. so the companies have to think ....
Media, be strategic. don t be cavalier about what you post. tie your social updates to your marketing niche sfwif develop a plan to responding to your folers. four have your taken by a professional. you ll be able to use your pictures on your marketing web site or materials written against you. it can be tempting to send out a press release before you launch, but don t do it. it s better to iron out the kicks before going to the news markets. our next guest takes it to the next level bonnie st. john is the first african american to win metals in downhill skiing. she s a leadership personnel and ....
She doesn t have a prosthesis yet. and you saw the pictures of us out riding hand cycles. so he a lot of progress in the last week. very excited for both of you. bonnie, explain to us because it s a different scenario. what do you think is the most challenging part about what mary will be face something because your situation was different having lost your leg as a 5-year-old. and mary here really in a very different place in her life. what do you think is going to be the challenge that she s really going to need to face moving forward? so many things. ied a miles per hour her courage that she has a lot more to deal with than i did. her, quote, good leg is missing a lot of muscle and she had skin grafts. so it will be a while before her good leg is really strong enough to get out and do some of the things she needs to do. she ll have a lot of hard work and physical therapy getting strong again. and she s a mother. she has a 5-year-old daughter, ....
So caring for her. just the normal things we take for granted. running errands and picking up things around the house and going back to work. a lot of challenges ahead and we want to surround her with support to help her. and mary, i m curious, too, having bonnie there and i have to say, too, you re a champion skier, as well, a one limb. let s face it. you re pretty good. check out the medals there. mary, what do you take from bonnie? what has she given to you? she s very inspirational. a lot of courage, too. she s a trooper. are you ready to make jokes about your leg yet or are we not there yet? well, we can try. it s great, did you make a joke earlier, you said you escaped from the hospital from the rehab. and that s good enough. ....