February 1, 2021 10:41
Bonds is sending a message about sustainability and inclusivity with its new brand platform ‘For the Greater Comfy’.
Communicating its goal to make the world a comfier place for everyone, the campaign positions Bonds’ range as a symbol of change by putting its GOTS-certified organic cotton, recycled polyester and Australian-grown cotton in the spotlight.
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“At Bonds, we’re on a mission to make the world a more comfortable place for everyone. Feeling good begins with doing good and a more comfortable, liveable planet won’t make itself,” said head of marketing, Karen Dwyer.
“That’s why our range of undies, socks and apparel are not only comfy for your body, but help to make the planet comfier too.”
February 1 2021, 9:47 am | BY Ricki Green | 24 Comments
Iconic Australian underwear and clothing brand Bonds has launched its new brand platform ‘For the Greater Comfy’ with the release of its latest campaign the first from Special Group Australia, designed to inspire people to join their journey to make the world a comfier place for all.
Bonds’ playful and bold brand platform depicts its undies, socks and clothing as a symbol of change, while simultaneously showcasing Bonds’ more sustainable product ranges made with GOTS-certified organic cotton, recycled polyester or Aussie-grown cotton.
‘The Future is in your Undies’ campaign is running across TV, out-of-home, cinema, online, in-store and across social media.