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Bombay Sapphire Expands RTD Portfolio


15th April 2021
After the launch last year of the Bombay Sapphire & Tonic Ready-to-Drink (RTD), the brand has announced the addition of two new canned RTD variants, Bombay Bramble & Tonic and Bombay Sapphire & Light Tonic.
The latest expressions are aimed at appealing to both fans of the premium gin brand, as well as attracting new consumers to the category.
Bombay Sapphire highlighted that the market for pre-mixed drinks has grown exponentially over the past five years and is forecast to increase 32% in the next four years. Demand in the category is being driven by consumers looking for premium yet convenient options and opting to socialize outdoors. ....

United Kingdom , Natasha Curtin , Bombay Sapphire , Tonic Ready To Drink , Bombay Bramble , Light Tonic , Bombay Sapphire Global Vice President , ஒன்றுபட்டது கிஂக்டம் , நடாஷா கர்டின் , குண்டு சபையர் , குண்டு முணுமுணுப்பு , ஒளி டானிக் ,