By Haocheng Zhang
How did you discover your interest in typography? My interest in typography started at a very young age. When I was a kid, my family taught me about painting and Chinese calligraphy. But after my academic studies and professional experiences, it was clear that type design was my passion. When you do something in which you are willing to think and create with all your energy, that is passion.
What personal experiences or circumstances have most influenced your approach or style? In China, I had seven years of design education and one year of work experience teaching at a university. So, Oriental design concepts and culture have deeply influenced me and my creations. When I began to pursue my second master’s in graphic design at the Royal Academy of Fine Arts Antwerp in Belgium, I also found interesting points of integration between European and Chinese culture. I saw European culture as another perspective, which also affected my design work.