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Climate change turns up the heat on ad industry


10 Min Read
(Reuters) - The avuncular man in the TV ad has an urgent-sounding message from his employer, the oil giant Chevron Corp.
A combination picture shows screenshots from a TV advertisement created in 2010 as part of the We Agree campaign by ad agency McGarryBowen for the oil company Chevron Corp. To match Insight CLIMATE-CHANGE/ADVERTISING via REUTERS
“I think renewable energy is vital to our planet,” says the man, identified only as an environmental expert called Steve. “At Chevron we’re investing millions in solar and biofuels technology to make it work.” He adds that the energy can be made widely available and the work needs to begin “right now.” ....

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