A Little Help from our Friends
Author:
So it is with the recently released
MRAA’s Guide to Boat Show Success, a good read for every dealer, manufacturer and any other boat-show exibitor trying to navigate into 2021 amid the Covid-19 crisis.
The focus of the guide is to present tools, expert advice and proven examples of how to be succesful in the 2021 boat-show season, with or without in-person events. It attempts to walk readers through a successful show season in nearly 60 pages of content, including dealer case studies and lessons learned from virtual events.
“As we enter 2021, dealers and manufacturers have many questions surrounding the uncertainty of boat shows, whether in-person or online,” MRAA president Matt Gruhn says. “The