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Cloud ERP customers expect a different kind of partnership with their VARs. The choices for VARs are: modernize or become irrelevant, with a trail of underperforming projects in your wake. The next question is the make-or-break: how do you get started? How can a traditional VAR change to meet the requirements of this new paradigm and the modern customer of today. The first thing we must do to change an entrenched behavior and culture is to acknowledge who must drive the change. We need to look to the VAR Principals, Owners, or Executives (POEs). ASUG - These aren t your grandmother s users anymore. Today s users have nearly two decades worth of being accustomed to consumer-grade user experiences outside of their day jobs, possessing nearly omniscient mobile devices in their hands and feeling more comfortable than ever manipulating their digital environments. (As technology professionals, shouldn t we actually be celebrating this?) ....