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Flying Blind: Domestic Travel App to Release RMB 98 One-Way Tickets, but There s a Catch Apr 22, 2021 8:30 am | Add a comment | 85 reads Over the past year or so, the blind box phenomenon has swept across China. What s a blind box you ask? Well, it s essentially when someone pays money to receive an unknown product; i.e. blindly purchasing whatever is in a box. It s somewhat akin to a game show contestant who chooses between winning a car, or taking whatever s behind door number three. Whereas many blind box promotions have been for relatively standard fare like collectible figurines and make up, domestic travel app Tongcheng surprised consumers earlier this year when they unveiled their own promotion: RMB 98 for a one-way ticket to an unknown destination at an unspecified time. Although that initial campaign ended, Tongcheng is gearing up to do it again beginning today, Apr 22. ....
OnePlus and Deutsche Telekom will hold a OnePlus 9 blind sale tomorrow Rumor has it that OnePlus and Deutsche Telekom have partnered up to do a blind sale of the upcoming OnePlus 9 series starting tomorrow, just like they did last year. As usual, the blind box will be loaded with more accessories than the standard retail package, but the exact contents are unknown. Also, people who participate in the blind sale will get their phones 24 hours before those who take part in the regular pre-orders. You should be able to pick whether you want a OnePlus 9 or a 9 Pro. This info comes from leakster Max Jambor, who adds that the price will be €1,111. This is presumably for the Pro model and for the top memory configuration. Also, the extra accessories should more than make up for the difference in price with the standard retail package. ....
Pop Mart s trendy toys gain popularity among the world s young female consumers Even till the end of September 2019, Beijing-headquartered Pop Mart, a company that makes trendy toys packaged randomly in what are called blind boxes or mystery boxes, hardly had any cross-border e-commerce presence. Fast forward to last year s Singles Day shopping festival from Nov 1 to Nov 11－Pop Mart topped the sales in the action and toy figures category on AliExpress, a cross-border e-commerce platform based in China. Sales on Tmall alone clocked 142 million yuan ($22 million), exceeding that of global toy brands, including Disney and Lego. Exactly a month later, when it made its IPO in Hong Kong, Pop Mart s shares were oversubscribed by 356 times, valuing the company at more than HK$100 billion ($12.9 billion) on its first day of trading. ....
Chinese millennials’ craze for toys spawns multimillion-dollar industry in blind boxes, drawing calls to curb speculation Market for blind boxes could grow to 25 billion yuan (US$3.8 billion) in 2025 from about 3 billion yuan in 2019, according to Qianzhan Intelligence China’s toymakers bet on the country’s 500 million young consumers, flush with disposable income and willing to spend on indulgences, to fuel the market ....