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Hello Social flights integrated campaign and TVC for Qantas Frequent Flyer and Beechwood Homes


April 27 2021, 11:51 am | BY Ricki Green | 5 Comments
Beechwood Homes has partnered with Qantas Frequent Flyer to give home builders the opportunity to earn unlimited Qantas Points.
 
For almost 40 years, Beechwood Homes have built dream houses for thousands of families throughout NSW. With a stunning range of designs, flexible floor plans to suit your needs and transparent pricing structures.
The joint venture has engaged Hello Social as their integrated agency of record to launch and support the partnership.
Hello Social has devised a campaign that includes out of home and TV activity underpinned by an ongoing through the line program.
Says Sam Kelly, chief strategy officer, Hello Social: “We are hearing from more and more brands looking to turn moments into programs. Our integrated offering gives brands the ability to have a mainstream moment such as a stunt or TVC spot but also pulls it through the line so it works hard in a performance realm ....

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