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Gender inequality is more rampant in rural areas: BL Agro's Richa Khandelwal

When was the last time you saw an ad featuring not one, not two, but three mainstream male actors in the kitchen, donning aprons to cook up a storm? BL Agro’s latest brand film for its flagship mustard oil brand Bail Kolhu, aptly titled ‘Rasode Mein Mard Hai’ does just that by showcasing the three versatile talents of Pankaj Tripathi, Manoj Bajpayee, and Nawazuddin Siddiqui ....

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Bail Kolhu calls for equal gender roles in kitchen in new TVC

Mumbai: The duty of kitchen chores has always been shifted to the female of the house. Ideally, the kitchen workload should be equally divided among men and women. Keeping this thought in mind, Bail Kolhu, the flagship brand of FMCG company BL Agro has launched a #RasodeMeinMardHai TVC, that adroitly pushes for equal gender roles. This new marketing campaign features Bollywood ....

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BL Agro to spend Rs 150 crore on marketing and advertising in FY 2021-22


BL Agro is on an ambitious expansion drive
BL Agro aims at a multi-fold increase of its Rs 2500 crores turnover.
The company plans to invest Rs 150 crores on Advertising in FY 2021-22.BL Agro Industries Limited, a Rs 2500 crore edible oils and food products company in India, is on an aggressive expansion mode, with extensive brand endorsements, to reach out to its target audience. The company which recently launched TVCs for its brands, Bail Kolhu and Nourish has rolled out its expansive marketing plans for the fiscal year 2021-22. The company would be investing in a media mix, of mainline, digital and innovative media vehicles lead by Television, to create brand positioning resulting in consumer awareness and demand of BL Agro’s products across India. ....

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BL Agro signs Shilpa Shetty as brand ambassador for Nourish


Shetty will promote Nourish’s range of flours, pulses and dry fruits.
11 Mar, 2021 - 03:47 PM IST     |     By indiantelevision.com Team    
NEW DELHI: Edible oils and food products company BL Agro has roped in Shilpa Shetty as the face of its brand Nourish for its extensive range of flours, pulses and dry fruits.
The company said that Shetty personifies fitness, health, and gels well with the brand Nourish, which also promotes nutrition and good health and aims to endorse the idea of eating good and staying healthy.
Shetty will be seen in all the communication promoting Nourish’s range of flours, pulses and dry fruits. ....

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