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Kiwis social media app Letterboxd takes off during pandemic 26 Jan, 2021 04:45 AM 7 minutes to read Matthew Buchanan, left, and Karl von Randow, co-founders of Letterboxd, in Auckland. Photo / Brigit Krippner, The New York Times Matthew Buchanan, left, and Karl von Randow, co-founders of Letterboxd, in Auckland. Photo / Brigit Krippner, The New York Times New York Times The social media network has finally left the cinephile niche and entered the mainstream. Early last decade, Matthew Buchanan and Karl von Randow, web designers based in Auckland, New Zealand, were seeking a passion project. Their business, a boutique web design studio called Cactuslab, developed apps and websites for various clients, but they wanted a project of their own that their team could plug away at when there wasn t much else to do. ....