JCDecaux launches the first global airport programmatic DOOH offer webwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webwire.com Daily Mail and Mail on Sunday newspapers.
BEIJING, June 9, 2022 /PRNewswire/ Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced the hire of Calvin Chan as the new Chief Executive Officer in China. In his new role, Chan will be responsible for scaling and developing VIOOH's programmatic digital out of home (pDOOH) offering across mainland China and Hong Kong, China. "We're delighted to be welcoming Calvin Chan to the VIOOH team. Calvin is a widely respected leader within the industry and he brings a wealth of experience and knowledge to this role," said Jean-Christophe Conti, Chief Executive Officer, VIOOH. "It's an exciting time for the region, with the recent launch of our programmatic digital OOH offering across the Hong Kong Metro network, and further expansion set for mainland China," added Conti. Chan is an innovative and widely respected digital industry expert in China, with nearly 20 years of experience in the digital and marketing techn
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2021 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. From July, JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic buying through VIOOH, a global digital out of home marketplace. VIOOH’s platform connects advertising buyers and sellers in a premium marketplace, making JCDecaux France’s digital out of home (DOOH) inventory easily accessible. Through this initiative, the outdoor advertising sector is connecting to the programmatic digital ecosystem.
JCDecaux is accelerating the digital transformation of outdoor advertising
JCDecaux operates over 33,000 digital screens in 52 countries, delivering real-time, contextualised, geolocated communication, with dynamic content, that provides a new creative canvas, for the benefit of cities, advertisers, their agencies, citizens, visitors and tourists.