H&M Summer 2021 swimwear collection
In 1907, actress Annette Kellermann received major side eyes for wearing a skin-tight swimwear. Though her entire body was covered, except for her head and limbs, the look was deemed scandalous as it exposed her womanly figure. Although she was arrested, her bold move and ownership of her body paved a way for our modern swimsuit.
But as the years passed, putting on a swimsuit for many women is still seen as the perfect start for a walk of shame. Skimpy, skin-baring garments are the only things onlookers need to prey on one’s body. But what we fail to see is the bravery and the power a woman has upon wearing a swimsuit.
May 25, 2021
STOCKHOLM, Swedenâ May 20, 2021 â The collection captures an unapologetic feminine strength, focusing on bold, embracing strapped silhouettes that celebrate all bodies and forms. Classic bandeaus, curved briefs and feminine off-the-shoulder tops are made from pre-consumer recycled polyesters from textile waste and post-consumer recycled polyester from recycled bottles. As well as breaking ground in sustainable fabrications, these swimwear pieces will run up to sizes 50EU online and 46EU in-store. The Summer 2021 Swimwear Collection will available instore and online in most markets from the beginning of June.
âIâm particularly proud of the fabrics in this swimwear collection, itâs our most sustainable swimwear collection thus far, and all of the designs are made of at least 85% recycled polyester. Weâre so pleased to offer inclusive sizing with this emboldening swimwear collection, too.â – says Maria Ãstblom, Head of Design Wom