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India-made Thums Up becomes a billion-dollar brand

Mumbai: Made-in-India soft drink brand Thums Up has become a billion-dollar brand in 2021, announced The Coca-Cola Company, which owns the brand. "Our local Thums Up brand became a $ one billion brand in India, driven by focussed marketing and execution plans," said The Coca-Cola Company chairman and CEO James Quincey on Thursday evening during a post-earnings call. ....

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