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Lazada welcomes leading K-pop superstars SEVENTEEN as first regional

K pop all stars SEVENTEEN to headline Lazada s 11.11 Super Show Set to deliver more zest and joy to the region, ....

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Lazada welcomes leading K-pop superstars SEVENTEEN as first regional Happiness Ambassador

Set to deliver more zest and joy to the region, Southeast Asia’s leading eCommerce platform Lazada is welcoming leading K-pop superstars SEVENTEEN as its first regional Happiness Ambassadors ahead of its annual flagship 11.11 shopping festival – Lazada’s Biggest One Day Sale, starting at midnight on ....

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Economic Watch: Livestreaming boosts China-ASEAN cross-border e-commerce - Buz & Tech News

2021-04-19 06:30:55 GMT2021-04-19 14:30:55(Beijing Time) Xinhua English
NANNING, April 19 (Xinhua) Thai-speaking tour guide Zhou Xingxing was skeptical when cross-border e-commerce company Tus-Innovation asked her to promote an 85-yuan (about 13 U.S. dollars) stylus to Thai consumers during a livestream weeks ago on Lazada, a leading Southeast Asian e-commerce platform.
At first, I didn t have a lot of confidence selling electronic products to online consumers in Southeast Asian countries since I thought they might not have the habit of shopping online, Zhou said.
Yet Zhou introduced eight different electronic products in her first one-hour livestream, which was viewed by more than 1,000 people. Although it was far less popular than the livestreams of major online influencers on domestic e-commerce platforms, I saw the potential market of the digital economy in Southeast Asian countries. ....

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Economic Watch: Livestreaming boosts China-ASEAN cross-border e-commerce

Economic Watch: Livestreaming boosts China-ASEAN cross-border e-commerce
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