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Can You Realize Potential With AI in Marketing?

Marketing won’t deliver on AI’s promise unless the human side of the equation is given equal attention. ....

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Maintaining First-Party Data: How It Goes Wrong for Businesses

Canoga Park, California (PRWEB) December 13, 2021 When it comes to effective tools for B2B marketers, collecting first-party customer data is at the top of ....

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An Exploration of Email Automation and How It's Powering Marketing Strategies Everywhere

An Exploration of Email Automation and How It's Powering Marketing Strategies Everywhere
cmswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmswire.com Daily Mail and Mail on Sunday newspapers.

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The Biggest Marketing Challenges of the Next Decade: Data Accuracy, Exclusivity & Legal Permissions

PHOTO:
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Earlier this month, we dove into what researchers found as one of the greatest data challenges for marketers this decade: distilling and activating the incredible amount of data to which they have access.
Scott Brinker, author of the Chief Marketing Technologist blog, and Jason Baldwin, global head of product management of WPP, shared those insights in a report released in October, Martech 2030 (PDF). They said itâs one of the areas that will make marketers competitive in data this decade.
The other weâll explore today: The source of your data: its accuracy and freshness; its provenance and legal permissions as well as its exclusivity. âI think there s great data to be had out there,â Brinker told CMSWire. âBut I think, first and foremost, companies should get the value out of the data that they already have, data that is at their doorsteps. Exclusivity â that is data that s flowing through your web properties, your ....

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