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Exec will lead UMC’s front-line operations, overseeing the label’s marketing, digital strategy, commercial affairs, and brand partnership portfolios… ....
Music Business Worldwide April 8, 2021 He will report to Jeffrey Remedios, Chairman & CEO, Universal Music Canada. Inking a joint-venture deal with British producer Harmony Samuels (Ariana Grande, Jennifer Lopez, Mary J. Blige, Usher, Maroon 5, Ella Mai) and a yet to-be-announced label imprint (launching later this spring) are the latest in a series of significant UMC projects overseen by Offishall. UMC says that the new role will see Offishall continue to discover, sign, and develop artists, forge new creative partnerships, and provide strategic direction. Offishall works closely with the company’s newly created Urban Marketing team, led by industry veteran Craig ‘Big C’ Mannix, while continuing his roles as chair of UMC’s B.L.A.C.K. Label Coalition (BLC) and Canada’s representative on Universal Music Group’s Task Force for Meaningful Change. ....