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Slice uses Instore acquisition to launch independent pizzeria POS

Slice uses Instore acquisition to launch independent pizzeria POS
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Little Caesars takes on Big Pizza in a new campaign, and is skipping the Super Bowl

Little Caesars is kicking off 2021 with a big campaign but, unlike last year, it won’t be running a spot during the Super Bowl.
In 2020, Little Caesars opted to air its first Big Game ad, which focused on the addition of delivery and featured actor Rainn Wilson.
The spot, from McKinney, helped elevate brand awareness and the idea that Little Caesars, known for decades as a carryout chain, has a strong delivery game too.
“I think you’ve got to have something really important to say.” says Chief Marketing Officer Jeff Klein, who helped convinced the family-owned chain to spend on the Super Bowl in 2020. “We’re not a brand that has a problem with unaided awareness.” ....

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