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Fifteen years after its launch as a small company by producer Bang Si-hyuk, Big Hit Entertainment is starting a new chapter of its history with its first “labels” concert, which brings together artists from the company’s now-expanded portfolio.
Taking place on the very last day of the year, “2021 New Year’s Eve Live – presented by Weverse” is expected to feature K-pop sensation BTS and other Big Hit-affiliated K-pop idols such as Tomorrow X Together, Enhypen, GFriend and NU’EST.
Ensuring Big Hit’s brand identity
“You could say that it’s like a pinnacle goal of a music agency, to hold a year-end concert solely with the company’s artists,” pop culture critic Kim Heon-sik said. “No company would not hold one if they were able to.”