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Growth In Online Shopping Impacts Supply Chains

iAfrica
3 months ago
4 min read
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The COVID-19 lockdown saw many people either increase their use of online shopping, or use e-commerce for the first time. In effect, this created a new category of shopper: people who previously may have preferred or relied on physical stores to meet their retail needs.
McKinsey & Company in consumer surveys conducted in South Africa, Europe and the US verify this trend, stating that it’s increasingly clear the pandemic has materially changed consumer behaviour, perhaps permanently. This has resulted in many retailers looking to alter their supply chains to compete in the new normal. The survey in South Africa took place between 18 to 29 September, in the US between November 9 and 13 and in Europe between 9 and 16 November. ....

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