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Europe s bike industry hits bumps as cycling craze cools

At a bicycle trade fair in Stuttgart, steep discounts on brand-new models hint at the turmoil roiling the industry now that a pandemic-fuelled cycling craze has faded.- Discounts, bankruptcies - Buoyed by cycling's fast-paced growth during the pandemic and wanting to get ahead of any future supply chain snarls, many industry players increased their orders during the boom.

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