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Exclusive! Sherni & The Office Star Mukul Chadda Says OTT Revolution Has Brought Popularity To Many Actors

Exclusive! Sherni & The Office Star Mukul Chadda Says OTT Revolution Has Brought Popularity To Many Actors
Web Series
Mukul Chadda who is currently gearing up for Vidya Balan s
Sherni and ZEE5 web show
Sunflower, said OTT s revolution during the pandemic had popularised many good actors. During an interaction with Filmibeat,
The Office fame talked about working on his first short film, Banana Break as well as his future acting projects.
Mukul was recently nominated for the most popular actor in a comic role in a web series for his performance in the Indian remake of the popular American show,
The Office. Talking about award shows and being nominated, Mukul said awards are a form of ratification for him. ....

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ALTBalaji woos subscribers with #MarchingToALT campaign

ALTBalaji woos subscribers with #MarchingToALT campaign
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

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OTT firms look beyond ads, subscription for revenue

OTT firms look beyond ads, subscription for revenue
ZEE5 and ALTBalaji have collaborated with e-retailers to launch merchandise for shows such as Rangbaaz.Premium
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Video streaming services are increasingly going beyond advertising and subscription to look at ancillary streams of revenue such as merchandise, music and brand integrations to monetise their content.
Such strategies not only build appeal among audiences and widen mediums of reach but also help create enduring intellectual properties that will ultimately result in larger fan bases, according to media experts. These could possibly account for up to 25% of the total revenue of streaming services in the coming years, they said. ....

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Bicchoo Ka Khel: Divyenndu's Web Series Beats Aarya, Sacred Games & Special Ops

Bicchoo Ka Khel: Divyenndu s Web Series Beats Aarya, Sacred Games & Special Ops
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ALTBalaji s Bicchoo Ka Khel, which was released on Diwali 2020, got a tremendous response from the audience, fraternity, and critics alike. ALTBalaji s crime thriller show Bichhoo Ka Khel has been appreciated across the country, and the dialogues are on the tip of every viewer s tongue. The show has left behind other popular shows like Aarya, Sacred Games, Special Ops, and more, with the highest rating of 8.8 on IMDb.
The gripping narrative, spectacular performances by the ensemble cast, local Varanasi backdrop, and the rustic retro music have been a massive hit amongst the audience, not to forget the lead protagonist Divyenndu s remarkable performance as an aspiring writer, Akhil Srivastava. ....

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2020 wrap: Year of crime and criminals in Indian OTT space

2020 wrap: Year of crime and criminals in Indian OTT space
By
IANS
|
Published on
Tue, Dec 29 2020 9:36 IST
|
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OTT platforms.. Image Source: IANS
New Delhi, Dec 29 : From real-life tales to stories rooted in fiction, this was the year of crime in the OTT space, as the genre emerged the clear big winner. Murder mysteries, underworld sagas, and terrorism were popular themes as always, but there were a few new entrants in the world of on-screen crime, too, with the likes of phishing and securities scam becoming central to the plot in hit web shows.
The fact that crime has been the clear winner this year in the Indian OTT race is evident from the IMDB top 10 list of Indian web series of 2020, based on ratings. Eight out of the 10 are crime-themes shows, led by Scam 1992: The Harshad Mehta Story right at the top. The only two non-crime shows in the list are Panchayat, a satire, at the second spot, and Bandish Bandits, a ro ....

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