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"I didn't want a Michelin star chef to endorse Rasna": Piruz Khambatta


“I didn’t want a Michelin star chef to endorse Rasna”: Piruz Khambatta
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Rasna gives top celebs a miss; banks on the charms of regional influencers as it advertises Rasna as cake/cookie flavouring ingredient.
Traditionally consumed as a summer beverage, Rasna’s instant fruit-based concentrates can now also be used as flavouring agents in cakes, cookies, jellies and other home-made recipes.
It’s, in fact, the core message of the leading beverage brand’s ongoing influencer marketing campaign #LoveURasnaRecipes. Rasna is educating consumers about how its flagship product can be used in ways other than the usual fruit beverage. ....

Kanak Khathuria , Piruz Khambatta , Rasna Kesar Elaichi , Bake King , Bharatz Kitchen , Veg Village Food , Simply Swadisht , Village Food , Love You , Grapes Digital , Cake Recipe , சுட்டுக்கொள்ள கிங் , கிராமம் உணவு , காதல் நீங்கள் , திராட்சை டிஜிட்டல் , கேக் செய்முறை , மில்க் ஷேக் ,

Rasna's new avatar, a flavour ingredient for cake, cookies and jellies


Rasna has also collaborated with chef influencers like Bharatz Kitchen, Kanak Khathuria and MeghnasFoodMagic. It has associated itself with famous regional influencers in the food category, like Veg Village Food, Simply Swadisht, Tastee with Kiruthiga and Cooking with Benazir. The influencers and chefs explored recipes like ice lollies, orange sponge cake and Rasna mango chocolate balls, Rasna flavoured jelly and Rasna mango shake.
The videos were posted on their respective social media platforms, such as Facebook, YouTube and Instagram. The campaign has been crafted by Grapes Digital.
Speaking on the campaign, Piruz Khambatta, chairman, Rasna, said, “Lockdown comes with a new normal, and one new normal everybody is experiencing is the urge to become a cook. It has opened the doors for companies to innovate lots of products that can be used as cookery ingredients. How could Rasna be far behind? Our soft drinks are always used for making beverages like faloodas, mockta ....

Himanshu Arya , Kanak Khathuria , Piruz Khambatta , Love You , Bharatz Kitchen , Veg Village Food , Simply Swadisht , Grapes Digital , ஹிமான்ஷு ஆர்யா , காதல் நீங்கள் , திராட்சை டிஜிட்டல் ,

Rasna goes beyond drinks with #LoveURasnaRecipes

Rasna goes beyond drinks with #LoveURasnaRecipes
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

Himanshu Arya , Kanak Khathuria , Piruz Khambatta , Love You Rasna , Love You , Bharatz Kitchen , Veg Village Food , Simply Swadisht , Ice Lollies , Orange Sponge Cake , Rasna Mango Chocolate Balls , Rasna Flavored Jelly , Rasna Mango Shake , ஹிமான்ஷு ஆர்யா , காதல் நீங்கள் , பனி லாலீஸ் , ஆரஞ்சு கடற்பாசி கேக் ,