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Currys' TikTok fame isn't just about weirdness – there's smart strategy there too

Currys' TikTok fame isn't just about weirdness – there's smart strategy there too
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

United Kingdom , Alex Baldock , Dan Rubel , Beyond Techspectations , Beyond Techspectation , April Fools , Ninja Double Stack , Criteo Commerce Summit ,

Currys goes beyond techspectations

Currys doubles down in humour to amplify their new brand platform. ....

United Kingdom , David Westland , Aisling Lancaster , Kazimir Brown , Jeremy Tribe , Beyond Techspectations , Business Director , Spark Foundry United Kingdom ,

Tech Advice Comes From Unlikely Places In Currys' Back-to-school Campaign

‘Beyond Techspectations’ highlights how the retailer’s tech experts go above and beyond to educate customers. ....

Aisling Lancaster , Beyond Techspectation , Beyond Techspectations , Brand Strategy ,