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For This Brand To Thrive, It Needed To Professionalize. Plus, The Magic Of 'Margherita.'

Kim Allardyce, the CEO of Shire City Herbals, spoke about how an emphasis on professionalization helped reset and revitalize the now fast-growing brand of organic wellness tonics. This episode also includes a conversation with Vittorio Marzotto, the director of business development for Santa Margherita USA who chronicled the wine brand’s remarkable history and how his great-grandfather’s efforts to build a sustainable agri-business continue through today. ....

Santa Margherita , United States , Kim Allardyce , Vittorio Marzotto , Ray Latif , Business Development , City Herbals , Shire City Herbals , Shire City , Santa Margherita United , World War , Taste Radio , Red Sox , Beverage Whisperer , Santa Margherita United States ,

When You Have A Nutty Idea, Always Fear This More Than Failure

NuttZo founder/CEO Danielle LiVolsi recalled the creative ways that she won over the nut butter and snack brand’s first retail buyers, why she adheres to the Nordstrom model of customer service and why she has consistently turned down outside investment. We also sat down with Kun Yang, the co-founder/CEO of cactus water brand Pricklee, who discussed the impact of localized social marketing. ....

Ken Sadowsky , Danielle Livolsi , Ray Latif , Kun Yang , Facebook Group , Whole Foods , Project Left Behind , Taste Radio , Natural Products Expo East , Beverage Whisperer ,