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SEO Agency Sales: Understand Your Client’s Needs & Better Pitch Your Services
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Images by SEOMonitor. Used with permission.
You’re good at getting customers for your clients. But are you good at getting clients for yourself?
SEO agencies spend a lot of their time understanding what their clients’ customers are searching for, but many don’t spend as much time finding out what their own clients want.
We interviewed Mark Wright from Climb Online and Mindy Weinstein from Market Mindshift, who shared key insights to how agencies can close more contracts.
In Wright’s and other agency founders’ experience (and in ours at SEOmonitor), we find it mainly comes down to the pre-sales process. Plus, as Weinstein highlights, it’s also about speaking the client’s language from the get-go and educating them on the SEO process connected to their business. ....

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