With new financing, Stoko wants to disrupt the knee brace industry with D2C product for athletes
A Vancouver-based startup working to disrupt the knee brace industry with a direct-to-consumer product developed using proprietary software is attracting the interest of professional athletes and investors.
Stoko, which calls itself a supportive apparel company, has raised $6 million CAD in seed financing to help the company accelerate its go-to-market efforts in North America.
Stoko has created a knee brace that provides the support of a traditional brace but is built into a compression tight. According to the startup, Stoko is the first to market in creating a new category of professional knee brace: supportive apparel.