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European marks dominate 'best-protected brands' list

European marks dominate âbest-protected brandsâ list
26-05-2021
19-11-2020
The first-ever ‘Top 100 Best Protected Global Brands’ report, released by Clarivate today, said that almost half of the best-protected brands across the world are based in Europe, representing 49 out of 100 of the countries featured.
To create the index, the IP data services company ranked approximately 80 million trademarks that remain in force on four factors: heritage and persistence, industry and market, footprint, distinctive identity.
The results were then evaluated for “digital presence” and “fame”.
Jeff Roy, president, IP Group, Clarivate, said: “Our very first ‘Best Protected Global Brands’ report honours businesses that have created powerful identities. Their brand stewards recognise the pivotal role IP plays in supporting business strategies and delivering long-term value.” ....

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3M tops 'best-protected brand' list

Chemicals and materials manufacturer 3M tops a list of brands that lead the way in robust IP protection, according to a new report. ....

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