Details 18 December 2020
The brand giga! was created with a very specific goal in mine - to prove a better, simpler and more intuitive experience that is customer-centric with no hidden cost. This year giga! walked away with silver award for
MARKETING-INTERACTIVE s Mobex Awards for Best Mobile Growth Strategy / Campaign and two bronzes in Best Insight-Driven Mobile Campaign and Best Use of Mobile – Government, Utility & Services.
Given the intense competiton in the Singapore market with new players joining the ranks of MVNO operators in the tiny island, and customers becoming more data savvy and hungry than ever, customers wanted value plans without being tied to a mobile contract laden with terms and conditions. They wanted customised and mobile-optimised products with the shift towards a “mobile first” mentality.
Details 14 December 2020
The brand giga! was created to address a major consumer pain point in the telco sector by providing a better, simpler and more intuitive experience that is customer-centric with no hidden cost. The main reason it was brought to life was to help consumers overcome the fear and uncertainty of porting. It was done to enable customers to have a better understanding of the matter and lead customers through a simple in-app guided steps to grow giga’s subscriber base.
This year giga! walked away with silver award for MARKETING-INTERACTIVE s Mobex Awards for Best Mobile Growth Strategy / Campaign and two bronzes in Best Insight-Driven Mobile Campaign and Best Use of Mobile – Government, Utility & Services.