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Big tobacco continues its push for vaping in Australia. Will it work?


Australia is known as the darkest market for big tobacco. Our laws and regulations are some of the strictest in the world.
But no matter our laws and policies, big tobacco is always one step ahead. Its current tactic is to rebrand itself as a friend of public health, marketing nicotine-laden “harm reduction” smokeless devices like vapes, e-cigarettes and heated tobacco products as safer alternatives to smoking.
Tobacco company Philip Morris paid News Corp tens of thousands of dollars to run four pro-vaping science features in
The Australian.
From creating shell associations to represent them, to getting in the ear and pockets of politicians, the strategies have stayed the same even as the laws have changed. ....

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