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Google moves to rid Chrome browser of third-party cookies – but will it bolster data security, or just the tech giant's dominance?

Google will be banning third-party cookies – which websites use to track online behaviour and show users relevant ads. Will it strengthen users’ data security, or Google’s dominance of online advertising? ....

Lidia Schneck , Bernd Nauen , Florian Glatzner , Central Association Of The German Advertising Industry , Central Association , German Advertising Industry , Internet Cookies , Mozilla Firefox , Data Security , Internet Browsers , Google Chrome ,

An internet without cookies? Google moves to end third-party cookies

Wherever you go on the internet, the same question pops up in one form or another: "Do you want to allow the use of cookies?" Where you click, where you spend time, what site you came from and when you return - information like this, stored on your computer and phone's browser, has become a key pillar of personalized online advertising. However, the pressure on browser companies like Google is growing as users grow increasingly aware of (and frustrated with) lacking data security, and many in th ....

Lidia Schneck , Bernd Nauen , Florian Glatzner , Central Association Of The German Advertising Industry , Partner Manager , Privacy Sandbox , Managing Director , Central Association , German Advertising Industry , Chrome Web Browser , Online Advertising , Advertising Industry , Advertising Companies ,