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How to get Gen Z to care about wine

Berkmann Wine Cellars is on a mission to get on-trade staff buzzing about wine, but how can we change our approach to fit the Gen Z mindset?

Ridge Monte Bello: The original fine California wine

Berkmann Wine Cellars Triples English Wine Representation With Two New Portfolio Additions

Leading UK wine distributor Berkmann Wine Cellars has expanded its premium portfolio with the addition of two new complementary English agencies: Everflyht

Adrián Martínez Bujanda Joins The Familia Martínez Bujanda Family Business As UK Brand Ambassador – Retail Times

Why Wine Has Fallen Behind in the No- and Low-ABV Category

illustration: Danielle Grinberg Working as a drinks bizz journalist has its many boozy perks. But as the weeks, months, and, apparently, whole years have whizzed by, those innumerable bottles of something new, exciting and of substantial proof have been matched by their less heady but no-less-worthy no- and low-alcohol counterparts. Never more so than during Dry January or indeed, “try” January, as it has been dubbed for 2021 do I feel the full magnitude of the sheer abundance of this emerging category. And while the beer and spirits are plentiful, the absence of low- and no-ABV wines in an otherwise flooded market is still noticeable. So, I asked a handful of prominent sommeliers in the United States and the United Kingdom which no- or low-ABV wines they’d like to put on their lists. Reader: They couldn’t name a single one. Instead, they favored the likes of sparkling teas, kombuchas, or low-alcohol table ciders  beverages that you can still serve with that sparklin

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