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Every Tuesday and Friday, WTR presents a round-up of news, developments and insights from across the trademark sphere. In our latest round-up, we look at how the pandemic is changing consumer habits, Treasury Wine inking a licensing deal for its US brands, Iran joining the Madrid e-filing community, and much more. Coverage this time from Trevor Little (TL), Bridget Diakun (BD), and Tim Lince (TJL). Market radar: Pandemic sees changing consumer habits – An article on Glossy has dived into various studies which looked at how the covid-19 pandemic (and other recent events) have impacted how consumers engage with brands. For example, the health emergency itself has prompted 75% of consumers to “try a new shopping behaviour”, with 36% claiming to have “switched brands” and saying they will continue to do so “despite previous brand loyalty”. That shift is due to so-called “conscious capitalism”, with 60% of US consumers reportedly wanting businesses t ....
2021 sees spate of new drinks industry acquisitions 15 March 2021 By db staff Another day, another deal. Since Christmas the big drinks companies have been adding to their portfolios and reshaping their businesses at a hectic pace. An onlooker would easily conclude that the industry believes it is heading for a new period of substantial growth, with none of the major participants wanting to miss out. First off the mark in early January was Constellation Brands. The US$810m sale (with possible add ons) of its sub $11 commodity wines portfolio to Gallo had been long negotiated and needed revising several times to meet US Federal trade concerns, but immediately the ink was on the contract, Constellation reinforced its balance sheet through early redemption of $500m debts. ....
Treasury Sells Wine Brands in Search of Profit | Wine-Searcher News & Features wine-searcher.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wine-searcher.com Daily Mail and Mail on Sunday newspapers.
2 Min Read (Reuters) - Australia’s Treasury Wine Estates Ltd said on Wednesday it will license A$100 million ($77 million) worth of its U.S. brands to The Wine Group as part of an ongoing overhaul of its American operations. FILE PHOTO: Bottles of Penfolds Grange, a Treasury Wine Estates brand, on sale at a wine shop in Sydney, Australia, August 4, 2014. REUTERS/David Gray Treasury, the world’s largest listed winemaker, has been looking to shrink its low-end “commercial” U.S. portfolio after competitive pressure dragged on growth even before Chinese import tariffs and a pandemic-driven downturn in demand last year. ....
TWE signs US brand licensing deal with The Wine Group winetitles.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from winetitles.com.au Daily Mail and Mail on Sunday newspapers.