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First-Party Data Can Unlock New Audiences for Marketers

First-party data can be more adaptable and flexible to changes in consumer behaviour and market trends.

Berina colakovicPrivacy actIncreased returnData ownership

IMAA Announces Digi-Byte Event Featuring Industry s Top Talent Plus Immersive Gaming Competition

IMAA Announces Digi-Byte Event Featuring Industry s Top Talent Plus Immersive Gaming Competition
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

New south walesSarah fullerEvan tsaprounisSasha smithBrad palmerSam buchananKristy barclay allenBerina colakovicElias psarologosSteve goldingMelissa robertsTom pitneyAcademy digitalMedia networkIndependent media agenciesMeghan stern

AdNews AdClub: Attention, attribution and cookieless future high on agenda in 2024

Media agency chiefs and marketers weigh in on the major talking points next year.

Berina colakovicAdnews adclubDave levettBenjamin malfattiBench mulcahyPrivacy sandbox

Artificial Intelligence: how to optimise your campaigns for the best performance

Not only is AI streamlined and more precise than ever before, but it also operates across channels and is highly scalable.

Berina colakovicTarget market

Meet The Team - StackAdapt s agency-focused mindset

Meet The Team - StackAdapt s agency-focused mindset
adnews.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adnews.com.au Daily Mail and Mail on Sunday newspapers.

South australiaNew zealandUnited statesAsia pacificKrishan lalLouise hutleyCaroline campbellBerina colakovicClient servicesClient serviceAccount managersSales directorSales managersSenior managerNorth americaBourke street bakery

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