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Coca-Cola Philippines International Women's Day film via dentsu Jayme Syfu challenges the negative biases made towards women everyday – Campaign Brief Asia


March 9 2021, 10:24 am | BY Kim Shaw | No Comments
In Coca-Cola Philippines latest film via dentsu Jayme Syfu, women are confronted with real-life situations that box women into stereotypes from phrases such as “Kababae mo’ng tao, ang brusko mo” (You’re a woman, but you act so rough) or “Kababae mo’ng tao, palaban ka” (You’re a woman, yet you’re defiant) to a line that questions what kind of woman comes home very late at night. However, the film also shifted the narrative and turned it into a positive one giving the power back to women and allowing them to be true to themselves because women CAN. (Kababae mo’ng tao, kaya lahat kaya mo!) ....

Benmar Van Eldik , Dino Yasay , Teejae Sonza , Diday Alcudia , Jenny Cinco , Weng Marcelino , Lorenz Sioson , Erica Anne Racela , Dannie Javier , Adrian Calumpang , Winston Familara , Jayme Syfu , Carla Mendoza , Merlee Jayme , Ernest Villanueva , Justin Kingsu , Geneive Mercado , Leslie Perez , Sophia Amolador , Alfonso Bansig , Louise Guevara , Niel Derrek Bion , Bea Hufana , Chin Taguines , Tristan Salas , Michelle Robles ,