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Customers race to purchase the 'world's most comfortable sofa bed'

The brand behind the most comfortable mattress in the world has just released a soda bed and is offering customers a 100-night sleep trial and 55 per cent off the original price. ....

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Emma - The Sleep Company: Emma - The Sleep Company - Sets Out to Disrupt the North American Sleep Industry

Emma, the world's leading online sleep brand, drew the line on 2022 performance and the results are spectacular! As the #1 mattress brand worldwide, Emma is making history in U.S. and Canada markets ....

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UK sleeping giant sounds the alarm on Australian sleep industry

Since launch, Emma has already seen an appetite for a more affordable way to sleep.
Hitting snooze on high margins
Quiroga-Rivera says consumers shouldn’t mistake the lower price point for poor quality or cheap production costs.
“There is a huge misconception in retail that price must reflect quality. Emma’s facility plant looks more like a lab than a manufacturing plant because of the level of detailed quality testing that goes into production,” he says.
Based in Germany, home of luxury car brands Voltzwagen, Audi and BMW Emma is no different. Except instead of a high tech car, you’re getting the same level of detail and design but in a mattress says Quiroga-Rivera. ....

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