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VANCOUVER, Wash. - Putting on a happy face might not be enough for entrepreneurs to win over potential investors.
Despite perceptions that entrepreneurs should always be positive about their ventures, a study led by a Washington State University researcher found that entrepreneurs whose facial expressions moved through a mix of happiness, anger and fear during funding pitches were more successful. Our findings show that there s a role for different emotions in pitches, said Ben Warnick, WSU assistant professor in WSU s Carson College of Business and lead author on the study published in the
Journal of Business Venturing. For example, an angry facial expression can convey how much you care about something, instead of just smiling, which on the extreme end can come off as insincere or overoptimistic. It s good to balance that out. There are different reasons for using different expressions.
April 29, 2021
By Sara Zaske, WSU News
VANCOUVER, Wash. – Putting on a happy face might not be enough for entrepreneurs to win over potential investors.
Despite perceptions that entrepreneurs should always be positive about their ventures, a study led by a Washington State University researcher found that entrepreneurs whose facial expressions moved through a mix of happiness, anger and fear during funding pitches were more successful.
“Our findings show that there’s a role for different emotions in pitches,” said Ben Warnick, WSU assistant professor in WSU’s Carson College of Business and lead author on the study published in the Journal of Business Venturing. “For example, an angry facial expression can convey how much you care about something, instead of just smiling, which on the extreme end can come off as insincere or overoptimistic. It’s good to balance that out. There are different reasons for using different expressions.”
Expressing variety of emotions earns entrepreneurs funding miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.
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