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Expressing variety of emotions earns entrepreneurs funding


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VANCOUVER, Wash. - Putting on a happy face might not be enough for entrepreneurs to win over potential investors.
Despite perceptions that entrepreneurs should always be positive about their ventures, a study led by a Washington State University researcher found that entrepreneurs whose facial expressions moved through a mix of happiness, anger and fear during funding pitches were more successful.
Our findings show that there s a role for different emotions in pitches, said Ben Warnick, WSU assistant professor in WSU s Carson College of Business and lead author on the study published in the
Journal of Business Venturing. For example, an angry facial expression can convey how much you care about something, instead of just smiling, which on the extreme end can come off as insincere or overoptimistic. It s good to balance that out. There are different reasons for using different expressions. ....

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Expressing variety of emotions earns entrepreneurs funding | WSU Insider


April 29, 2021
By Sara Zaske, WSU News
VANCOUVER, Wash. – Putting on a happy face might not be enough for entrepreneurs to win over potential investors.
Despite perceptions that entrepreneurs should always be positive about their ventures, a study led by a Washington State University researcher found that entrepreneurs whose facial expressions moved through a mix of happiness, anger and fear during funding pitches were more successful.
“Our findings show that there’s a role for different emotions in pitches,” said Ben Warnick, WSU assistant professor in WSU’s Carson College of Business and lead author on the study published in the Journal of Business Venturing. “For example, an angry facial expression can convey how much you care about something, instead of just smiling, which on the extreme end can come off as insincere or overoptimistic. It’s good to balance that out. There are different reasons for using different expressions.” ....

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Expressing variety of emotions earns entrepreneurs funding

Expressing variety of emotions earns entrepreneurs funding
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Brockton's Keith Gill said he wants to build track with GameStop money


At the beginning of the year GameStop shares were worth $17. But after climbing to $483 last week, the stock s price is falling and was around $53 as of Thursday.
Gill, who was not available for comment, has only given an interview to the Wall Street Journal. He said money from his investments could be used to build an indoor track facility. 
“Keith was a storied runner at the College and by all accounts of his coaches and classmates, a fine competitor and a great friend. If he indeed has mentioned ‘giving back’ to the community he grew up in, that would, of course, be a generous and thoughtful thing to do,” Stonehill College spokesman Martin McGovern said in a statement.  ....

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