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Albertsons Unlocks Combined Value of Retail Media and TV

Company launches Collective TV, powered by 1st-party data, closed-loop measurement, shoppable ads and premium inventory ....

United States , District Of Columbia , Ben Sylvan , Albertsons Cos , Kristi Argyilan , Albertsons Media Collective , Albertsons Media , Offering Channel , Advertiser Identity Reconciliation , Trade Desk , Syndication Channel , Progressive Grocer ,

Comscore rolls out cross-platform offering

Comscore, a specialist in planning, transacting, and evaluating media across platforms, has unveiled an update to its Comscore Campaign Ratings (CCR) in the US. ....

Ben Sylvan , Steve Bagdasarian , Comscore Campaign Ratings Local , Comscore Campaign Ratings , Comscore Chief Commercial , Trade Desk , Data Partnerships ,

Comscore Significantly Upgrades Its Cross-Platform Audience Measurement

Comscore Campaign Ratings will, for the first time, integrate national and local linear TV, digital, streaming, and social channels ....

Ben Sylvan , Steve Bagdasarian , Comscore Campaign Ratings , Comscore Campaign Ratings Local , Trade Desk ,

The Garage Podcast: Identifying Retailer Assets

The Garage Podcast: Identifying Retailer Assets
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Dan Massimino , Anne Martin , Steve Mcgowan , Evan Hovorka , Ben Sylvan , Introducing The Garage , Retail Media Innovation , Albertsons Media , Trade Desk , Apple Podcasts ,

Kroger Precision Marketing Announces Programmatic Solution with Flexible Controls and Decoupled Pricing

Kroger Precision Marketing Announces Programmatic Solution with Flexible Controls and Decoupled Pricing
bignewsnetwork.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bignewsnetwork.com Daily Mail and Mail on Sunday newspapers.

United States , Vinny Rinaldi , Ben Sylvan , Jamie Scalici John Ohara , Cara Pratt , Path To Purchase Institute , Association Of National Advertisers , Hershey Company , Trade Desk , Kroger Precision Marketing , Kroger Now , Pairing Kroger , Vice President , Data Partnerships , National Advertisers , Senior Vice President , Kroger Precision , Precision Marketing , Purchase Institute ,