Liverpool have signed a new five-year deal with AXA.The global insurance company, which first began its partnership with the Merseyside club in 2018, will continue as the training kit sponsor and have the naming rights to the club’s training facilities until 2029. The previous contract was due to expire in 2025.Liverpool’s commercial director Ben Latty, said: “Partnering with global brands and developing long-term, meaningful relationships is a vital part of our commercial strategy.“The naming rights of our training facilities and AXA's presence on our training kits have been instrumental in our success, and this renewal reaffirms AXA’s commitment to our men’s and women’s teams, our fans, and our communities. “We are excited to see how this partnership will continue to grow and evolve.”
Liverpool set to bank £125m after big behind-the-scenes deal broke today
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Liverpool FC And AXA Celebrate Continued Growth Of Its Successful Partnership Until 2029
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