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Sarge cracks the case in latest Budget Direct instalment

Sarge cracks the case in latest Budget Direct instalment
July 22, 2021 10:04
Budget Direct has released the latest instalment in the Insurance Solved saga, showing Sarge, Jacs, and dog Chief.
The work, via 303 MullenLowe and titled The Evidence of Excellence sees Sarge crack the case on why Australians are switching to Budget Direct.
In the 30-second spot, the trio avoids traps to navigate their way into a hidden basement. Once in, they find a safe with robots stacking the shelves with the numerous awards Budget Direct has won. Amongst the spot are easter eggs referencing previous episodes.
Jonathan Kerr, chief growth officer at Budget Direct, said: “Finding a way to shine a bright light on Budget Direct’s leadership in independent insurance awards, that also sat well in our Insurance Solved narrative, was loads of fun and we are absolutely delighted with the outcome.” ....

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Gaming meets the real world in latest Budget Direct Sarge and Jac creative

Gaming meets the real world in latest Budget Direct Sarge and Jac creative
April 30, 2021 10:23
Budget Direct’s reoccurring special detectives Sarge and Jac have encountered the world of gaming in their latest adventure, arriving at the scene of a car accident caused by a video game character in his fluorescent, self-repairing vehicle.
The other driver is not so lucky, with the damage to his car requiring Budget Direct’s ‘big cover without the big price’ insurance.
“As an insurer it’s important to highlight the serious consequences of dangerous driving while also showing how we take care of our customers when they are impacted by it. Our campaign’s blend of extraordinary meeting the real world, gave us a unique opportunity to do just that, in the latest instalment in our campaign,” said Jonathan Kerr, Budget Direct’s chief growth officer. ....

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Budget Direct continues 'Insurance Solved' campaign with latest TVC via 303 MullenLowe

December 23 2020, 10:25 am | BY Ricki Green | 36 Comments
The highly entertaining latest instalment of Budget Direct’s “Insurance Solved” campaign via 303 MullenLowe Sydney, in which out of this world, extraordinary events wreak havoc upon unsuspecting folk, sees two giant monsters hurling a mangled wreak of a car onto a city roof top.

Bursting onto the scene, Sarge and Jacs approach the bewildered driver just as the monster’s battle reaches an all-time high, as does Sarges’ disbelief at the monstrous insurance policy held by the car’s occupants. Sarge and Jacs make it clear that if the driver was insured with Budget Direct, because the accident was not his fault, he would have been entitled to a hire car while his car gets repaired. ....

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