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China s Generation Z becomes new pillar of domestic consumption (Photo/Pixabay) While binge watching videos or listening to music, some Chinese people are more willing to pay fees to become members of online platforms, improving their user experience. When their idols endorse products, some may not hesitate to buy the commodities out of the sole purpose of supporting the idols. These groups have gradually become the new pillar of domestic consumption, as they have a distinct personality and strong willingness to consume for their own sake. They are the Generation Z, which refers to young people born between 1995-2009. Born in the Internet age, they are often influenced by the Internet, smart phones, tablets and other technological products. Growing up in a tech environment, this group of people are exerting a greater influence on the consumer market. ....