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. Zhong says Gen Zs prefer video to text and that the more raw and genuine you are, the more you ll connect with people. Gen Z - those born between 1995 and 2010 - now makes up 35% of the population and represent $143 billion dollars in spending power. This episode is all about how brands can better understand, collaborate with, and resonate with this hugely influential segment of consumers. Connie Chan.Connie Chan Our guest, Tiffany Zhong, is the 23-year-old CEO of Zebra IQ, a company that helps brands interpret the wants of Gen Z consumers and helps Gen Z creators turn their content into businesses. In its recent Gen Z Trends Report, her company highlights important cultural trends and Gen Z behaviors based on a trove of proprietary research. ....