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Want your advice to stick? Consider your client's personality

Mark Burgess
Understanding clients’ personalities and how they respond to risk can lead to stronger relationships where advice is followed, a study from TD Wealth says.
TD Wealth has made use of the big five personality traits conscientiousness, agreeableness, reactiveness, extroversion and openness for its wealth personality assessment tool. Research has shown the traits are related to risk preferences and investment decisions. In a report released Tuesday, researchers analyzed data from an online survey of 2,088 mass-affluent Canadians that TD conducted with the Maru Group in 2018.
The report offers insight into how advisors can adjust to different clients based on their personalities and how clients are likely to respond in different risk environments. ....

Laura Goodyear , Behavioural Economics In Action Research Centre , Rotman School Of Management , Behavioural Economics , Action Research Centre , Rotman School , நடத்தை பொருளாதாரம் இல் நடவடிக்கை ஆராய்ச்சி மையம் , நல்ல ஆண்டு , ரோட்மேன் பள்ளி ஆஃப் மேலாண்மை , நடத்தை பொருளாதாரம் , நடவடிக்கை ஆராய்ச்சி மையம் , ரோட்மேன் பள்ளி ,

How clients' personalities affect financial advice

Mark Burgess
Understanding clients’ personalities and how they respond to risk can lead to stronger relationships where advice is followed, a study from TD Wealth says.
TD Wealth has made use of the big five personality traits conscientiousness, agreeableness, reactiveness, extroversion and openness for its wealth personality assessment tool. Research has shown the traits are related to risk preferences and investment decisions. In a report released Tuesday, researchers analyzed data from an online survey of 2,088 mass-affluent Canadians that TD conducted with the Maru Group in 2018.
The report offers insight into how advisors can adjust to different clients based on their personalities and how clients are likely to respond in different risk environments. ....

Laura Goodyear , Behavioural Economics In Action Research Centre , Rotman School Of Management , Behavioural Economics , Action Research Centre , Rotman School , நடத்தை பொருளாதாரம் இல் நடவடிக்கை ஆராய்ச்சி மையம் , நல்ல ஆண்டு , ரோட்மேன் பள்ளி ஆஃப் மேலாண்மை , நடத்தை பொருளாதாரம் , நடவடிக்கை ஆராய்ச்சி மையம் , ரோட்மேன் பள்ளி ,