watching the sales numbers, too, the king of beer, bud light, lost that place to modelo s. i think it s north american. there are other trends going on in the beer market, too. the boycott will likely fade. i think it caught a lot of people by surprise how strong it was. beer sales for bud light were down 24% in the period. it was a real clear rejection of that brand. but there is also modelo had better marketing around cinco de mayo and people are drinking craft beers, so there is a lot going on in the lite beer business. wrach this space. i think a lot of c suites are worried of finding themselves in this situation, criticized on the right and criticized on the left for being wishy-washy. and stand for it. thank you very much. for the first time a key panel of u.s. medical experts is recommending all adults under 65 be screened for anxiety disorders. the move follows a recent
it picked up speed really quickly. bud light is the kind of thing you buy in bulk for parties and events. they did it a month before memorial day. it was fresh in everyone s minds during one of the biggest beer sales weekends. from a branding perspective, i think it s wonderful what they did from an inclusivity perspective. there a branding perspective, i think they might have wanted to know their audience a little better. it s one thing to want to show inclusivity. i m all for that 100%. your audience, the people who drink bud light are not the first audience you would think of when you think of inclusivity necessarily. i question it from the very beginning in terms of how this will affect the average bud light drinker. i respect what they were trying to do, but from a strictly branding perspective, i m not sure it was as thought through
modelo especial overthrowing bud light and there are flat-out changing tastes and also the backlash from the social media post by transgender influencer dylan mulvaney. cnn chief business correspondent christine romans is here with the details. romans? hi there, john. yeah, modelo prevails, pardon the pun over the king of beers dethroned here. bud light in the most recent month, bud light s share of the market was less than modelo so it lost its top standing there. 8.4% of beer sales in may belonged to modelo. only 7.3%, bud light. that is a big shift and there are changing tastes happening and this is the month of may. there s cinco de mayo and a clear advertising campaign from modelo and changing tastes. analysts tell us there s been a growing affinity for mexican beer and spirits for some time