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Toxic masculinity rapped by ad watchdog staff reporter > By staff reporter - 21 January 2021 - 10:06 The ad watchdog found no humour in a TV commercial targeted at “real men”. Image: 123RF/BRENT HOFACKER A depiction of a man who in effect buckles to the pressure of his peers to fit in is disturbing, says the Advertising Regulatory Board ordering a beer giant to immediately withdraw it. A complaint was lodged by Aadila Agjee against Heineken SA on its marketing of Windhoek Lager. The television commercial features two men having a video call, with one recalling how the other once asked for a slice of lime with the alcoholic beverage when they were in a bar. Actor Gerard Butler is seated at the bar. He turns around and says: “Hey, that’s a Windhoek. That’s 100% pure beer . You don’t need any . lime.” The second man takes a sip of the beer and clearly enjoys it. Butler says: “Keep it real, Joe.” ....
They ll have a lot of time to get lubed up. now, not one hour had passed before the official team spokesman walked back that comment, ludicrously suggesting that brady was, in fact, asking fans to stay hydrated. yeah, right, with i m married to the supermodel giselle. what a gross hypocrisy from the nfl, a league officially sponsored by bud light, a deal worth $1 billion. a league that for some families has replaced going to church with the rite of tailgating. and inside the stadium, a beer man in every aisle, a beer advert, everywhere you work. and if you re at home watching, you know that every single commercial break is soaked in alcohol. indeed, football and beer are conjoined twins that the nfl never separates, that is, until a marquee player dares to spell out the truth. the nfl actually cares about one thing, promoting and selling the most valuable product possible. nothing else matters. consider a far more serious ....