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Rod Slater on the red meat sector s fabulous future
16 Mar, 2021 03:15 AM
2 minutes to read
The Country
Rod Slater may be stepping down from his role as chief executive of Beef+Lamb New Zealand, but he has no worries about what s next for the industry.
Slater told The Country s Jamie Mackay that New Zealand beef and lamb producers had a fabulous future ahead of them.
No question about that in my mind.
Although the rise of plant-based protein was considered a threat to the red meat sector, Slater remained unconcerned.
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There s room for everybody.
I recall as a butcher when chicken first came on the market and it started to get cheaper and cheaper and people said no one s going to eat beef and lamb - well that just didn t happen. ....

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