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Innovative beef product labelling that shares with the consumer where the cattle has come from and the conditions under which it was raised is on display at Beef Australia 2021.
The project, KPMG Origins - Trusted Beef Traceability, is a collaboration between Argyle Foods Group, Meat & Livestock Australia (MLA) and KPMG, is a blockchain based traceability platform which incorporates a code on the beef product.
The product is exported to markets across South East Asia, with a focus on China and aims to deliver $115m in additional sales by 2025.
The code, which can be scanned on a mobile phone, leads consumers to a platform which includes information from across the beef supply chain. ....

Michael Crowley , Argyle Foods Group Lachlan Graham , Argyle Foods Group , Beef Australia , Beef Traceability , Livestock Australia , Southeast Asia , Beef Australis 2021 , Beef Exports , Live Export , Eat And Livestock Association , மைக்கேல் காகம் , ஆர்கைல் உணவுகள் குழு , மாட்டிறைச்சி ஆஸ்திரேலியா , கால்நடைகள் ஆஸ்திரேலியா , தென்கிழக்கு ஆசியா ,