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Hisense Becomes Official Sponsor of FIFA World Cup Qatar 2022 ZURICH, April 27, 2021 /PRNewswire/ Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an Official Sponsor of the FIFA World Cup Qatar 2022 which will create an exclusive connection between the tournament s worldwide audience in unique and compelling ways. By joining the roster of Commercial Affiliates for the upcoming tournament, Hisense will be involved in a programme that will range from on-site engagement opportunities to logo visibility across various platforms to global advertising campaigns. The collaboration, which began in 2017, in advance of the FIFA World Cup in Russia, also includes the opportunity for Hisense to present specially created, video-on-demand programming to its customers using past FIFA World Cup content, delivered through its integrated VIDAA smart TV platform. ....