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At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite! In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. To submit work, please fill out this online form. ....
Creative 140 Add to collection Comedy legend Jeff Low directs new Because You Tried Today campaign Last month, Coors launched its first USDA-certified organic brew, Coors Pure, with a literal Beer Run in Central Park and a nationwide beer giveaway for drinkers who simply ran in the shape of a Coors Pure can. Now, Droga5 New York is sharing the brand’s first national campaign, which debuts this week with the fitting tagline, Organic, but Chill About it . Coors Pure is an organic beer with three simple ingredients: barley, hops and water, 0 sugar, and only 92 calories. It’s a beer that lets you drink and maintain your healthy lifestyle. If you like beer and you also run every now and then this beer’s for you. If you remember to cycle sometimes but conveniently “forget” other times this beer’s also for you. If you’re into ultra-marathons or hiking at 5 am. Then no, this beer is not for you. ....