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MakeUp in LosAngeles promises to display skincare and makeup innovations



After a successful come-back last year, the 2023 edition of MakeUp in Los Angeles, on February 16 and 17 at the LA Convention Center, promises to display the latest innovations from global manufacturers of makeup and skincare. In line with the shift of the market towards increased hybridization of makeup and skincare, the show has adapted its offering and positioning to address the current expectations of beauty and personal care brands.

“Makeup is no longer only used to look beautiful, the. ....

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Color cosmetics: The best 2022 innovations awarded at MakeUp in Los Angeles



Returning at the LA Convention Center on 23rd and 24th February 2022, together with Luxe Pack Los Angeles, the trade show dedicated to the makeup industry has awarded the best innovations presented by the exhibitors in four categories: Formulation, Full service, Packaging and Accessory.

The winners of the 2022 edition of the MakeUp in LosAngeles IT Awards were revealed on the first day of the beauty trade show, during a ceremony hosted by Sandra Maguarian and Aurélie de Boisvilliers, the. ....

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